That's what a small Wisconsin college is offering. If freshmen promise not to bring a car to campus within the first year of school, then they receive, free of charge, a Trek bicycle and helmet to commute to and from school. It helps that the president is an avid cyclist - he saw a clear solution and was not interested in paving over any more of the campus.
Everyone chipped in to make this happen: "Friends, trustees and alumni donated about $60,000 to buy 200 bicycles to give away to an expected 300 incoming freshmen, said Cody Pinkston, a spokesman for the school."
The president hopes to engender a bicycle-conscious society at the school.
