Olympics raise Chinese awareness of cycling as a sport

The Chinese traditionally have viewed cycling as a familiar mode of transportation. But since seven Chinese riders were entered in the Olympics, and Guo Shuang winning a bronze medal in the women's sprint, Chinese are getting excited about cycling as a sport, according to the Chinese Cycling Association. Previously professional training and advanced cycles were unavailable in China; as a result of grass-roots efforts and the promotion of large cycling brands to China's untapped market, competitive cycling is now taking hold among the people.